Baby2Body Named Winner of Renowned UK Active Award!

We’re so honored to have been voted by experts in the fitness industry as the winner of UK Active’s ActiveLab 2018 cohort!

Every year UK Active selects an exclusive cohort of the best and brightest fitness tech companies to join ActiveLab – which is a 12-week program of fast-tracked support to develop, connect and scale companies dedicated to improving physical activity uptake in the UK. We’re passionate about reshaping the face of health and fitness for the better here in the UK and abroad, so we were thrilled to beat out hundreds of other businesses across the globe to be one of 11 startups selected to join this prestigious program back in March.

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Just last week we were given the opportunity to pitch in front of top fitness and wellbeing experts at ActiveLab Live atthe Active Uprising event in Manchester, where the winning pitch was delivered by Baby2Body CEO & Founder, Melinda Nicci. She showcased how Baby2Body – the #1 health and wellbeing pregnancy and motherhood app – is addressing outdated misconceptions around prenatal exercise across the globe, while empowering and informing women on how to stay fit and healthy with expert-led resources and personalized coaching support.

We have had exponential growth since our 2015 launch, with over 700k women signing up to our platform. Our iOS app that launched in December 2017 provides an even more personalized experience and is putting a fitness trainer, nutritionist and well-being coach in the palm of every woman’s hand.

“This award is especially meaningful as not only are we growing exponentially across the globe, but we have been acknowledged by our peers in the industry. This is testament to the diligent work and dedication of the Baby2Body team, and our vision to bring health and wellbeing guidance to every woman”  – Melinda Nicci

Our core tenet of using technology to empower and motivate women to make healthier lifestyle choices – through unique coaching and our proprietary content – led to Baby2Body being crowned as the winner of this year’s ActiveLab cohort. This award adds to the long list of accolades that both Baby2Body and Melinda have received over the past few years, including: Top Presenting Company at Tech Tour Summit 2018, Top 51 Health Tech Entrepreneurs in 2018, named to’s Top 100 list this year, and to TechWorld UK’s Top 7 Fitness Startups, a finalist for SEHTA export award two years in a row, a finalist at Pitch at the Palace, and a finalist at the Europas for Best Health Tech Startup and CEO of the Year in 2016, and shortlisted for this year’s Europas.

With nearly 1 million subscribers from over 64  different countries, we have revolutionized this sector and Baby2Body is now recognized as the go-to platform for everything fitness, wellbeing and lifestyle in pregnancy and beyond. Thank you to all of our supporters, investors, partners, friends, and of course, each and every one of our incredible users for being on this incredible ride with us. The best is yet to come!


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